Simone is an accomplished broadcaster, writer, and producer with over 20 years of experience working at various television and radio stations across Metro Vancouver. Currently, she serves as the Program Director of 104.3 The Breeze and hosts a syndicated Afternoon Drive show on 104.3 The Breeze Vancouver and 96.3 The Breeze in Edmonton. She is also a host of the award-winning podcast Relaxing Reads. Simone is also a key member of Stingray Media’s Diversity and Inclusion Committee, contributing to initiatives that foster inclusivity and equality in the workplace.

A natural leader, Simone has demonstrated exceptional leadership skills throughout her career. As Program Director, she has successfully guided teams, managed high-profile projects, and implemented creative strategies that have enhanced listener engagement. Her ability to inspire and mentor others has earned her a reputation as a respected leader in the broadcasting industry.

Simone is a passionate advocate for the South Asian community, actively working to promote cultural diversity and representation in the media. She has volunteered as a committee member with BC Children’s Hospital’s South Asian Division and currently sits on the advisory board for BCIT’s Radio Arts & Entertainment Program, where she mentors the next generation of media professionals. Simone also serves as a cabinet member for the Kin Village It Takes A Village Campaign, contributing her voice and leadership to important community-building initiatives to support our seniors. Simone is dedicated to using her voice to amplify important causes, ensuring underrepresented voices are heard and supported. Her dedication to her community and commitment to excellence in broadcasting continue to make her a standout professional in her field.

Program Director & Afternoon Host, 104.3 The Breeze
Vice-President, BC Association of Broadcasters*

Simone Grewal

"Being recognized as a Woman Behind the Sound is an incredible honour. Throughout my career, I’ve been passionate about using my voice to uplift others—whether it’s through storytelling, mentorship, or advocating for diversity in media. This award is a reflection of the incredible colleagues, mentors, and communities that have inspired me along the way. I’m grateful for the opportunity to contribute to an industry I love and to help create space for future generations of broadcasters to be heard."

Simone Grewal

Vice-President BC Association of Broadcasters,
Inaugural Women Behind the Sound Day Honouree